Knightley

Privacy Notice

Last updated October 13, 2026

This Knightley Privacy Notice ("Privacy Notice") explains what personal information Wheelhouse Growth Advisors LLC ("Knightley," "we," or "us") collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Notice applies to our collection of your information on our Website, mobile application, and via any channel that you may interact with us as part of the Services, including via email, chat, or phone. For purposes of this Privacy Notice, "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.

By using the Services or interacting with us, you agree to the Terms and to our collection, use, and disclosure practices and other activities as described in this Privacy Notice. If you do not agree and consent, do not use and discontinue any use of the Services.

Capitalized terms not defined in this Privacy Notice are defined in the Terms.

1. Information We Collect and Sources of Information

Information You Provide

We collect Personal Information you provide directly via the Services, including but not limited to when you register for an account, update your profile, access our content, make a purchase, contact customer support, or apply for a job.

Please note that we need certain types of information to provide the Services to you. If you do not provide us with such information, or if you ask us to delete that information, you may no longer be able to access or use any or certain features of the Services.

This Personal Information includes:

  • Contact Data: Depending on the type of user, we collect your first name, initial of partner's first name, e-mail address, phone number, and zip code.

  • Credentials: We collect passwords and other information for authentication and account access.

  • Demographic Data: You may provide demographic information including your relationship stage, relationship length in years, anniversary, whether you have children, your relationship goals, preferences, brand affinities, and preferred spend tier or budget for relationship-related purchases.

  • Partner Data (including health data): In certain cases, users may have the opportunity to provide menstrual cycle data (start date of last cycle and cycle length), month and day of birth, and preferences, likes, and dislikes, subject to any applicable consent requirements.

  • Transaction Data. When you make a purchase from an affiliate through our Services, we collect information including from whom you purchased goods or services.

  • Services Content. We collect your ratings of the suggestions provided to you and the content of messages you send to us, such as when you rate suggestions, provide feedback, or send us messages via email or an automated chat feature, and questions and information you provide to customer support.

  • Employment Data. We collect data as necessary to consider you for a job opening if you submit an application to us, including your employment history, resume, transcript, responses to questions listed on our job applications or other forms related to your application for employment, writing samples and references.

You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.

No health information, including menstrual cycle information, is required to use our Services. Do not provide any health or other sensitive personal information regarding you or any third party, including your partner, that is not identified as required or optional to use the Service.

You are solely responsible for the personal information you provide or make available to us, and in particular, any information regarding a third party, such as your partner. By submitting any information about your partner, you agree that you have provided any notices and obtained any consents and authorizations that may be legally required for us to collect and use such personal information as described in this Privacy Notice. We may request consent to collect and process certain data where required by law or at our sole election.

You may not provide information that is obscene, defamatory, infringing, malicious, or that violates any law.

Information Collected Automatically

We automatically collect information about your device and how your device interacts with our Services. This information includes:

  • Service Use Data. We collect data about the features you use, the pages you visit, the suggestions the Services provide to you, the e-mails you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information about your interactions with our Services.

  • Device Connectivity and Configuration Data. We collect data about the type of device or browser you use, your device's operating software, your internet service provider, your device's regional and language settings, and other similar information about the means through which you interact with our Services.

  • IP Address and Device Identifiers. We collect your IP address and related nonspecific location data, and other device identifiers, including mobile advertising identifiers and user-agent strings, about the devices you use to interact with our Services. We collect this data for various purposes, including to determine if you are located in a region where our Services are not available for use, assess and diagnose problems, improve the functioning of our Services, servers, and hosting providers, as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our Services and advertisements.

We collect data through the use of cookies, web logs, web beacons and other similar technologies ("Online Technologies"), including the following:

  • Cookies

  • Clear pixels (aka web beacons)

Cookies are small text files that are placed on your computer by websites that you visit. We use other technologies as well, such as web beacons. Web beacons are invisible pixels on a webpage that facilitate a connection with a predetermined server whenever the website visitor visits the page on which the pixel is embedded.

We may use Online Technologies as set forth in the section below titled "How We Use Information," including to measure engagement with our emails and to compile statistics about usage of the Service, so that we can manage our content more effectively. We may disclose data collected using Online Technologies as set forth in the section below titled "Disclosure of Information."

Cookies set by the website you are visiting are normally referred to as "first-party cookies", and typically only track your activity on that particular site. Cookies set by other websites and companies are called "third-party cookies" and can be used to track you on other websites that use the same third-party service.

Two types of cookies may be used on our Websites: session cookies (which are temporary cookies that remain in the cookie file of your browser until you leave the site) and persistent cookies (which remain in the cookie file of your browser for longer though the time period will depend on the lifetime of the specific cookie).

If you do not want to receive cookies from our Services, you may opt-out of receiving them or disable those that would have been installed on your device. You can make the choice at any time to express and modify your wishes with regard to cookies. Please consult the options in your browser or the section below titled "Your Choices" for details.

We may use the following types of cookies:

Essential cookies

Essential cookies are necessary for operating a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our Services.

Performance cookies

Performance cookies are used in the tracking of how you use a website during your visit. This information may be deidentified and aggregated with information tracked across all site users to help companies understand visitor usage patterns, protect the security of the website, prevent fraud, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving a website. These cookies may be set by the website you're visiting (first-party) or by third-party services. We use performance cookies on our Services for the purposes described above.

Functionality cookies

Functionality cookies are used in collecting information about your device and any settings you may configure on the website you're visiting (like language and time zone settings). With this information, websites can recognize you as a unique visitor and provide you with customized, enhanced or optimized content and services. These cookies may be set by the website you're visiting (first-party) or by third-party service. We use functionality cookies on our Services for the purposes described above.

Information from Other Sources

We may obtain information about you from other sources, including:

  • Authentication and social media providers if you elect to use these Third-Party Providers to register for and subsequently log in to the Service.

  • Your partner, who may have provided us with information about you.

  • Individuals who have referred you to our Services.

  • Certain service providers, such as payment processors, may provide us information in connection with our and your use of their services.

2. How We Use Information

We may collect and use Personal Information for various business and operational purposes, including to:

  • Manage and provide our Services, including your registration, establish and maintain your account (as applicable), and process transactions, secure and optimize our Services, and communicate with you about Service-related updates and notifications. Your ratings of suggestions the Service provides are used to improve the suggestions provided to you. As set forth in the Terms, the Services utilize artificial intelligence technology.

  • Perform Services requested by you, such as to make suggestions, respond to your comments, questions, and requests, and provide customer service.

  • Monitor and analyze trends, usage, and activities regarding our Services.

  • Improve our marketing and promotional efforts, Service content, and product and Service offerings.

  • Develop, send, and provide to you direct marketing about our and other parties' products, offers, promotions, and services, through such channels such as email or other channels you select.

  • Prevent or take action regarding illegal activities, including suspected or actual fraud; protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); enforce our Terms; and conduct, complete, or respond to audits or audit results.

  • Comply with any applicable law, regulation, legal process, or governmental request.

  • Review and evaluate your applications to work with or for us or otherwise respond to you regarding opportunity inquiries.

  • Fulfill any other business or commercial purposes disclosed to you at your direction or with your consent.

  • Menstrual cycle data specifically is:

  • Used solely to pick pre-drafted suggestions we provide and ensure we provide the best suggestions over time.

  • Not sold or shared with advertisers, ad networks, or marketing platforms.

  • Not sent to third-party analytics or tracking services.

We may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose, without obligation to you, except as prohibited by applicable law. We do not engage in profiling to make any decision that would produce legal or similarly significant effects concerning you. For information on your rights and choices regarding how we use your Personal Information, please see the section entitled "Your Choices" and "Your Rights" below.

3. Disclosure of Information

We may disclose your Personal Information in a variety of circumstances in connection with the operation of our business. The types of entities to whom we may disclose include the following:

  • Affiliates: We may disclose your information to affiliates we work with who provide products and services available for purchase through links in our Services, such as Third-Party Providers selling Third-Party Products, as set forth in the Terms. Such products are sold and provided by such third parties; they are not provided or sold by Knightley.

  • Feedback and Testimonials. If you provide feedback or testimonials on the Services or on Knightley, we may post and disclose this feedback, testimonial or other user-provided content, including your information, on the Services, to partners, or in marketing and promotional materials. We may, in our sole discretion, edit feedback, testimonials or user-provided content for length and content.

  • Facilitating Requests. We may disclose your information to other parties for purposes of facilitating your requests, such as when you choose to share information with a social network about your activities on the Service.

  • Vendors and Other Third Parties. We disclose information to vendors and other third parties that assist us in operating our business and providing the Services. Our vendors include web hosting companies, data analysis firms, affiliates, customer service providers, consulting or marketing firms/providers, accounting, bookkeeping or legal firms, and technology companies such as enterprise application vendors, vendors who provide technologies to enable electronic, live or automated chat, data storage providers, and AI platforms. Additionally, if you use a credit card or other financing alternative to place an order for our Services, we will use a payment processor to process your payment.

  • Business Transfer. Your information may be disclosed as part of, or in connection with, any investment in Knightley, any merger, sale of our assets, or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which information would be transferred as one of the business assets of Knightley.

  • Security, Compliance with Law, and Fraud Protection. We may disclose your information as we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We also may share your information in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also share your information to protect the rights, property, life, health, security and safety of us, the Services or any person or party.

  • Consent. We may disclose your information for any other purposes disclosed to you and with your consent.

Without limiting the foregoing, in our sole discretion, and except as otherwise set forth in this Privacy Notice, we may disclose aggregated information which does not identify you or de-identified information about you to other parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled "Your Choices" and "Your Rights" below.

4. Children

The Services are not directed to individuals under the age of 18 and such individuals are not permitted to use the Services, and we do not knowingly collect "personal information" (as defined by the United States Children's Online Privacy Protection Act) from children under the age of 13. If we become aware that we have unknowingly collected personal information about a child under 18, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 18 years of age who has provided us with their personal information, you may contact us as set forth in the section entitled "Contact Us" below to request that it be deleted. Please see our Terms for details regarding the required minimum age to use our Services. If you are under this age, do not use the Services and do not provide us any information.

5. Data Security and Retention

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information. Any transmission of information to us is at your own risk.

We retain your information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of providing you the Services and support for Services provided to you, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes, and otherwise as permitted by law.

To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Users Located Outside the United States

Our Services are hosted in and provided from the United States. As set forth in our Terms, users outside the United States are prohibited from using the Services. If you are nonetheless able to access the Services from outside the United States, please be aware that information may be transferred to, stored, and processed in the United States.

IN ADDITION TO THE DISCLAIMERS SET FORTH IN THE TERMS, WE DISCLAIM ALL WARRANTIES THAT THE SITES ARE SUITABLE OR APPROPRIATE IN YOUR JURISDICTION OUTSIDE THE UNITED STATES OR THAT THE SITES COMPLY WITH LAWS OUTSIDE THE UNITED STATES RELATED TO THE PROCESSING OF PERSONAL INFORMATION.

7. Your Choices

Review and Update of Your Information

You may access, update, or remove certain information that you have voluntarily submitted to us through the Services. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled "Contact Us" below. We may require additional information from you to allow us to confirm your identity. Please note that we may be required to retain and use some of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements and if deleting certain data is technically infeasible, requires disproportionate effort, or would prevent us from otherwise complying with applicable law or your request, we will deidentify such data using reasonable security measures designed to prevent its reidentification.

Withdraw Consents You Provided

If you provided consent for the Services, you may withdraw this consent at any time.

Choosing Not to Share Your Personal Information

You may choose not to provide personal information. If you choose not to provide personal information (or ask us to delete it), we may not be able to provide you with our Services or certain functionality of the Services.

Online Technologies

At all times, you may decline Online Technologies as your browser permits. Most browsers allow you to refuse Online Technologies by activating the setting on your browser which allows you to refuse the setting of all or some Online Technologies. If you use multiple browsers on your device, or multiple devices, you will need to instruct each browser and device separately. Your ability to limit Online Technologies is subject to your browser settings and limitations. You can find out more about cookies and how to decline them on aboutcookies.org. Please note that if you disable or remove certain Online Technologies, some parts of the Services may not function correctly.

Marketing Communications and Sharing

You may instruct us not to use your contact information to contact you by email or otherwise regarding the Services or other offerings related to our Services by following the instructions located at the bottom of any commercial emails you may receive, or by emailing us as set forth below. If you opt out of such marketing communications, we may still use and disclose certain information as permitted by this Privacy Notice or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.

Do Not Track

Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. There is no industry consensus as to what site and app operators should do with regard to these signals, and we do not monitor or take action with respect to "Do Not Track" signals or other mechanisms. For more information on "Do Not Track," visit allaboutdnt.com.

California "Shine The Light" Law

The California "Shine the Light" law gives residents of California the right to request information from us regarding our sharing of certain Personal Information with third parties and/or affiliates for their own direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

8. Third-Party Products and Services

Users may find advertising or other content on our Services that link to Third-Party Providers or Third-Party Sites (as detailed in the Terms). This Privacy Notice does not apply to these Third-Party Providers or Third-Party Sites. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Services. In addition, these sites or services, including their content and links, may change without notice. These sites and services may have their own terms and privacy policies and customer service policies. We encourage you to read these websites' terms and privacy policies. Browsing on and interacting with any other website, including websites which have a link to our Services, is subject to that website's own terms and policies.

9. SMS Text Message Terms

If you elect to receive text messages, we will send you recurring text messages regarding your account, such as suggestions provided to you by the Services, to the mobile number you provided even if your mobile number is registered on any state or federal Do Not Call list. If you do not agree to these Text Message Terms, do not sign up for text messages. You understand that you do not have to sign up for this program in order to make any purchases, and your consent to this program is not a condition of any purchase with us. Your participation in this program is completely voluntary.

Your wireless carrier may assess certain fees or charges associated with your use of text messaging. We are not responsible for such fees. Your carrier may restrict or prohibit certain mobile features and certain mobile features may be incompatible with your carrier or mobile device. Our text message program applies only to mobile devices registered in the United States and with United States carriers. Please review your wireless carrier's policies and contact them if you have any questions. You acknowledge that you are at least eighteen years of age and you have the consent of the wireless account holder to sign up for text messages and pay for any related fees. We may use an automatic dialing system or automated number selection system to send you text messages. Neither we nor the carriers are liable for any delays or failures in the receipt of any text messages. Delivery is subject to effective transmission from your network operator. You are responsible for updating your number with us and ensuring your account information is correct. Messages may be sent via SMS or MMS messaging. Text messages will be transactional (in response to your registration for our Services or request for Service notifications, for example) in nature. We may send approximately one text message per day depending on the nature of the Services you selected.

You can cancel our text message alerts at any time by texting "STOP" in response to the text message you received, after which we will send a text message to confirm that you have been unsubscribed. After this exchange, you will no longer receive text messages from that particular number. If you want to receive our text alerts again, respond to the unsubscribe confirmation with START or change the phone number in your account and we will start sending text alerts to you again. If at any time you forget what keywords are supported, text "HELP" to the text message you received and you will receive instructions on how to use our service as well as how to unsubscribe. Please contact us as set forth below with any questions regarding our text messages.

10. Changes to the Privacy Notice

We encourage you to periodically review this Privacy Notice. We may occasionally update this Privacy Notice to reflect changes in our operations or applicable laws, and we reserve the right to do so at any time. When a revision is made, we will revise the date of last update on this page and any changes will be effective immediately upon posting of the revised Privacy Notice. We may provide you with additional notice of the revised Privacy Notice (by email or via other channels), as required by law. Your continued use of our Services indicates your consent to the Privacy Notice then posted.

11. Contact Us

If you have any questions about this Privacy Notice, you may contact us by email at hello@getknightley.com or by postal mail at Wheelhouse Growth Advisors LLC, 870 South Colorado Blvd. STE D #1079, Glendale CO 80246.